Internet Marketing in a Global Community - Majon International

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In times past, if a business had a product or service they wanted to offer customers, the only way to advertise to a potential market was to produce a glossy brochure or a television or other media advertisement. A potential customer, attracted by the advertisement, would drive to the shop and possibly make his purchase or pay for a service to be provided. Slow and expensive for customer and business alike, this form of product advertising is being challenged by Internet marketing. This focused approach to marketing services and products is increasing in popularity and is rapidly becoming popular with businesses and their customers.

Removal of Traditional Business Barriers

Internet technology has created a global community. People in Asia are doing business daily with people in Europe, and businesses in the USA are doing business with those in Australia. Time zones and distance mean little in a world where one click effectively removes the traditional barriers to international business. Today, no matter where a person lives, if they have access to the Internet, they have access to services and products anywhere in the world.

Benefits to Business

Businesses have seen the benefit to themselves and their customers by this international, national and local approach to business and have embraced the technology. Working alone, or with the aid of an internet marketing specialist they are constantly finding new strategic ways to market their products to a niche market rather than just to the general community.

Targeted Products

Internet marketing in its simplest definition is the selling of goods and services using the Internet. Using tools and strategies such as emails and optimized web sites, businesses are able to target those clients who are searching the Internet for the products and services they are selling or offering. The customer can locate, buy, pay for and organize delivery of the product or service they require without leaving their home or business.

Benefits to Customers

Customers appreciate the ease of shopping or looking for a service from their home, without the need to use their car or public transportation to access a product or service. With the convenience of online transactions provided by banking business services and the peace of mind of a money back guarantee if they are dissatisfied with their purchase, Internet marketing continues to transform the way customers shop and businesses do business.

Source: http://www.majon.com/blog/internet-marketing/2013/04/internet-marketing-in-a-global-community/

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