10X Business Letter
July 30th, 2013
San Diego, Ca
Partly Cloudy 71 Degrees
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Dear Business Builder,
Today we continue with part 3 of our video series entitled, "The 7 Closing Mistakes Presenters Make Part".
Loving Living Giving Large,
Jeff Paro
Editor ? The 10X Business Letter
In our first video, we introduced the first mistake:
1.) Most presenters develop their content without thinking FIRST about their offer.
And in our second video, we introduced the second mistake:
2.) Most presenters feel uncomfortable talking about their offer at the end of the presentation.
In this video we will introduce to you mistake number # 3 which is very simple, yet super important?it is this one:
3.) Most presents run out of time during their close
And when that happens, they conversions decreases dramatically because now they rush during the close, they speak way too fast and they don?t allow enough time for the audience to make a decision.
I remember one time when I was speaking at a car dealership and got super excited about a couple of stories, and I ended up speaking more than I should. I went way too long. All I sudden I heard a voice in the speaker system ?the dealership is about to open, salespeople on the floor?, so the audience (car salesman) looked at me and said ?thank you Roberto? and they stood up and left the room! Not fun at all!
So what can you do so you never commit this mistake like I did?
First, practice your close and time it. Your close should be ingrained in your body. You should know exactly how long it is, for example: 3 minutes and 30 seconds, 4 minutes, 2 minutes and 10 seconds. Time it!
Second, you must track your time during your presentation, or have someone in the audience helping you track your time. Otherwise you may speak way long and commit this mistake
And third, have some transitional phrases ready to go, so in the event you went too long, or maybe the meeting organizer wants to cut you short, you can transition to the close immediately, anytime you want.
Here is a transitions phrase that you can use anytime during your presentation
Example: ?And that leads us to the most important part of the presentation: how we can really help you implement this information?
When you follow these 3 simple ideas, you will never run out of time during your close.
If you believe that presenting and speaking can advance your business, help you get more clients, and position yourself as the expert in your filed, feel free to visit out event page as www.infuencingfromthefront.com
And I will see you in our next video, video number 4.
Roberto
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