Bolaji Okusaga, CEO, The Quadrant Company
Nigeria?s premier full fledged PR Consultancy, The Quadrant Company, in keeping with its strategic vision to be a dominant force in the Marketing Communications industry, has added MasterCard Nigeria and General Electrics (GE) PR accounts to its stable of accounts that include the likes of Etisalat Nigeria, Guinness Nigeria, British American Tobacco Nigeria, British Airways, Nokia and CNN among several other accounts. MasterCard is a global payments and technology company that connects billions of consumers, thousands of financial institutions, millions of merchants, governments and businesses worldwide, while GE is one of the world?s biggest diversified conglomerates with business interests in the area of Power, Healthcare and other critical sectors in the Nigerian economy.
Announcing this recently, the company?s Managing Director, Bolaji Okusaga said with the appointment of TQC as the brand custodian of the MasterCard PR account, a major player in the e-payment sector of the financial industry and GE, one of the world?s biggest diversified conglomerates, the agency will manage both the corporate and the consumer PR activities of these companies in the Nigerian market. He pointed out that the relationships were borne out of the need to manage the perception of the two multinational brands in the light of today?s industry realities.
The Quadrant Company, the first of its kind in its category, was incorporated in 1989 and opened its doors for business in 1990 thus making it the premier professional public relations firm in Nigeria. With a vision to be the professional PR Company of choice, with the capacity to offer first rate solution to clients, the company offers advice that is strategic to managing communications in order to achieve effective and enhanced perception and stakeholder relationships.
The company has the added advantage of technical affiliation with Fleishman-Hilliard, a leading global communications consultancy firm, thus its ability to proffer solutions that are problem-specific, results-driven and proactive in nature. With a complete outlook of perception management and managing stakeholder relationships, The Quadrant Company specializes in Reputation Management, Corporate Communications, Consumer PR, Events Management, Sponsorship Management, Issue Management, Crisis Management, and Digital PR solutions, Media Monitoring, Media Training and Publications. The agency is arguably the most experienced in the country having worked on challenging accounts like Virgin Nigeria, Emirates Airline, Nigerian Breweries Plc, iTouch, Champion Breweries and TSKJ Oil and Gas, among several others.
The leading Public Relations consultancy firm beat other industry giants to get on these new businesses and will be bringing its wealth of experience to bear in managing the very challenging but exciting accounts. It will be recalled, that the agency recently won the prestigious Holmes Report SABRE Award as the 2012 African Consultancy of the year, which was presented at the Europe, Middle East and Africa Holmes Report and Awards held in Brussels, Belgium in May this year.
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